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Once
you've finished designing your Web site, you need to submit your URL to as many
popular search engines and directories as you can.
One World Hosting has partnered with NetMechanic,
one of the 'net's most experienced providers of search submission tools, to help
you get your site listed in all of the top search engines and to show up higher
in search returns for the keywords and phrases you choose. Studies show that 80%
of a site's traffic comes from search engine users!
Get Noticed
- Take A Closer Look at NetMechanic's services
To maximize the effectiveness of any search submission you should follow the
guidelines below as well.
Choose Unique Web Page Titles
Take some extra time to choose good titles for your Web pages. Using your company's
name along with the products or services that you are promoting could help improve
your ranking in search results. All too often, webmasters use "Home Page,"
"Products," or "Contact Information" as the titles of the
pages that they are creating.
Using titles like these might improve your ranking with search engines and
directories:
<TITLE>Example Co -- World Leader In Widget Manufacturing -- Company
Directory</TITLE>
<TITLE>Company XYZ -- 1 (888) 555-1212 - Columbus Ohio's #1 XYZ Distributor</TITLE>
<TITLE>World Class Web Hosting from One World Hosting</TITLE>
Use META Tags
META tags are HTML tags that are not required as a standard part of an HTML document.
They are mostly used to pass keywords and Web page descriptions to search engines.
Adding META tags to your Web pages might improve your Web site's position in search
results; however, not all search engines use META tags for their search criteria.
Here is an example of META tag syntax in an HTML document:
<HTML>
<HEAD>
<TITLE>Your Web Page Title Goes Here</TITLE>
<META NAME="description" CONTENT="A description of your products
or services goes here.">
<META NAME="keywords" CONTENT="single, words, that, describe,
your, products, or, services, go, here">
<META NAME="distribution" CONTENT="global">
</HEAD>
Add Pertinent HTML Comments
It is unclear whether adding keywords and product or service descriptions to HTML
comments will improve your Web sites position in search results. It is, however,
a great way to add descriptive redundancy to an HTML document that might be visible
to a search engine mechanism without confusing or annoying the readers of your
web site.
HTML comment syntax is straight forward. Here are some examples:
<!-- A description of your products or services goes here. -->
<!-- single, words, that, describe, your, products, or, services, go, here
-->
The best placement for your search engine oriented comments is between your last
META tag and your closing </HEAD> tag.
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